We chose to brand our service as Naming Right Solutions for two reasons:
Firstly, because our business is to name your business right. Which explains the “Naming Right” bit. We also solve all our clients’ naming needs. Which is why the “Solutions”.
A second yet more important reason has to do with our very approach to branding i.e. that any name should reflect the fundamental purpose of a business.
Naming Right Solutions creates names that deliver long term dollar value to our clients’ in the same way that “naming rights” to other assets (e.g. venues, events etc) represent significant intangible benefit. We believe a brand is the most critical and invaluable asset that any business can own.