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Naming Right Solutions

You name it. We’ll name it.

Naming Right Solutions delivers brands, tag lines and domain names based on a clear rationale that is anchored to your business strategy.

Naming Right Solutions is the branding side of the business that develops new brands and rebranding solutions using a unique proprietary methodology that combines creative thinking and strategic insight.

A brand is not just about catchy names and clever taglines, creative logos and striking colours.

We believe a brand is the most critical and invaluable asset that any business can own. Naming Right Solutions creates names that deliver long term dollar value to our clients’ in the same way that “naming rights” to other assets (e.g. venues, events etc) represent significant intangible benefit. 
In case you have no clearly stated business strategy or cannot identify what it is, we will help you develop one and articulate it.

Naming Right Solutions is offered by SAI Marketing Counsel

We are a boutique branding agency with a difference.

We are not a crowd sourcing website where you post a brief and receive in a matter of days, hundreds of “creative” suggestions from around the world. You pick a name that is cool or sounds different, may be even outlandish.

We don’t believe legendary brands are built that way. A brand is not just about catchy names and clever taglines, creative logos and compelling colours. Our credo: “A brand is not a function of marketing, it is the very foundation of a business”©.

In branding, the possibilities are endless (you could follow any number of approaches) but the choices are limited (e.g. the name cannot be registered, the URL is already taken, someone doesn’t like it for no particular reason, it has negative connotations in a different language etc, etc).

We therefore approach branding as a strategic task as much as a creative exercise so the names mean something and reflect your underlying business strategy.

Each time your customers, your employees, your partners or any of your stakeholders see your name, it should remind them about who you are, what you stand for and what is really different about you.

What’s in our name?

We chose to brand our service as Naming Right Solutions for two reasons:

Firstly, because our business is to name your business right. Which explains the “Naming Right” bit. We also solve all our clients’ naming needs. Which is why the “Solutions”.

A second yet more important reason has to do with our very approach to branding i.e. that any name should reflect the fundamental purpose of a business.

Naming Right Solutions creates names that deliver long term dollar value to our clients’ in the same way that “naming rights” to other assets (e.g. venues, events etc) represent significant intangible benefit. We believe a brand is the most critical and invaluable asset that any business can own.

Client testimonials

Sue Bell of Susan Bell Research in Sydney has this to say about the brand names that Naming Right Solutions created for two of her newest offerings:

“I found Naming Right Solutions to be a very valuable service. In fact, I have used them twice. I particularly appreciated Mahesh’s ability to create a name that worked strategically but which was also imaginative.

Mahesh understood my brief, answered all my questions, and was easy to work with.”

* * *

Teresa, a corporate trainer turned cuisine coach shares her experience:

“Chicken or egg? Business Plan or Business Name, which comes first?

I knew the what, why, how, who of my food-based business, but there was one key ingredient missing – that could hold it all together – the right business name.

I spent weeks asking family, friends and online forums for ideas. Lots of names were tossed around but none seemed quite right. I was getting frustrated until I met Mahesh from Naming Right Solutions.

I was impressed with Mahesh’s ability to interpret my brief, think laterally and add meaning to everyday words. The name Mahesh came up with was just brilliant.

It appealed to me instantly and I knew would resonate well with my target customers. It also said something about me as a person.

The name helped me to gain clarity in my own thinking and determine what was really important to the business. The chicken and egg have now combined to make a perfect recipe for building my business.

I received 5-star service and best of all a 5-star name!

Thank you very much, Mahesh.

Teresa”

Connect with us

For more details or to let us name or re-name your business or product, please feel free to contact us:

Naming Right Solutions (An SAI Marketing Counsel venture)
6 Hollister Place
CARLINGFORD
NSW 2118 Australia

Tel: +61 2 8206 2482

Email: brands@namingright.com.au