Naming Right Solutions delivers brands, tag lines and domain names based on a clear rationale that is anchored to your business strategy.
Naming Right Solutions is the branding side of the business that develops new brands and rebranding solutions using a unique proprietory methodology that combines strategic thinking and creativity.
A brand is not just about catchy names and clever taglines, creative logos and compelling colours. Our credo: “A brand is not a function of marketing, it is the very foundation of a business”.
Naming Right Solutions creates names that deliver long term dollar value to our clients’ in the same way that “naming rights” to other assets (e.g. venues, events etc) represent significant intangible benefit. We believe a brand is the most critical and invaluable asset that any business can own.
In case you have no stated business strategy or cannot identify what it is, we will help you develop one and articulate it.
Naming Right Solutions is offered by SAI Marketing Counsel.
We are a boutique branding agency with a difference.
We are not a crowdsourcing website where you post a brief and receive in a matter of days, hundreds of “creative” suggestions from around the world. You pick a name that is cool or sounds different, may be even outlandish.
We don’t believe legendary brands are built that way. A brand is not just about catchy names and clever taglines, creative logos and compelling colours. Our credo: “A brand is not a function of marketing, it is the very foundation of a business”©.
In branding, the possibilities are endless (you could follow any number of approaches) but the choices are limited (e.g. the name cannot be registered, the URL is already taken, someone doesn’t like it for no particular reason, it has negative connotations in a different language etc, etc).
We therefore approach branding as a strategic task as much as a creative exercise so the names mean something and reflect your underlying business strategy.
Each time your customers, your employees, your partners or any of your stakeholders see your name, it should remind them about who you are, what you stand for and what is really different about you.