A selection of Mahesh Enjeti’s writings, case studies and other resources:
Every Rose comes with thorns – Short term pain or long term disaster, the choice in corporate social responsibility is clear
Is Amazon destroying Marketing – The battle of value against volume
The 4As of Intelligence – The future of AI is in our hands
Why companies need to think well about customers -Well-being is a customer’s fundamental need
Has the cause of Marketing become as precarious as cause marketing – Why Marketers need to pay more attention to fundamentals
Why we NEED natural intelligence – How humans can combat Super Intelligence
I like all things natural including intelligence – Do you say AI or NI to embracing AI in every aspect of our lives?
Looking at part of a problem can blind the whole of the solution – Bridging the Marketing-Business divide
Time is of essence in making sense of Marketing ROI – Marketing is not a short term cost but a long term investment
The roots go as deep and far as the shoots grow tall and wide – Freshness is more important than newness in brand building
More on deflecting disruption – Lessons learnt from closer home, literally
Leadership lessons, Marketing messages and Branding basics from the Trump trenches – A A Business Primer from a Campaign Primary and Presidential Election
Why high performing consultants need to bare their “tatttoos”? – Don’t sell your time. show your tatttoo
My E-book serialised on LinkedIn:
The wisdom of few the folly of many – Falling victim to Group think
Touch can accomplish what Tech does – The power of human touch
Content is King until you allow it to be checkmated – Why context is more important than content
How to defend against disruption? – Don’t be disrupted
Where knowledge is free, wisdom becomes priceless – Why managers need to embrace wisdom more than knowledge
Choice of Chalice – Opinion piece in AusWhytralian Marketing Institute’s Professional Marketing Magazine on better decision making in marketing (courtesy: Professional Marketing). Click here to read or download this article as PDF.
Marketing: Back to the Future – Mahesh Enjeti’s 5 minute presentation at Ignite Sydney, Marketing on rediscovering the past to create the future. (courtesy: Ignite Sydney – Marketing and Robert Moorman). Click here to view the video on Youtube OR
Click here to read a blog post on the topic of Marketing: Back to the future (courtesy: TrinityP3 blog)
Marketers lack common sense – Opinion piece in Australian Marketing Institute’s Professional Marketing magazine on shedding the 4 Ps. (courtesy: Professional Marketing). Click here to read or download the article as PDF.
Incredible India, Credible Marketing – Opinion piece in Australian Marketing Institute’s Professional Marketing magazine on marketing in and to India. (courtesy: Professional Marketing). Click here to read or download the article as PDF.
Social business – A way to re-invent marketing – Manuscript of article published in Market Leader journal. (Courtesy: Market Leader, UK Marketing Society and www.warc.com). Click here to read or download the article as PDF.
Pricing – a double edged sword – A mini case study on pricing strategies based on Tata Nano car published in the textbook – Marketing by Philip Kotler (courtesy: Marketing by Philip Kotler et al, Pearson Australia, www.pearson.com.au). Click here to read or download the article as PDF.
Building a business with bricks and clicks – A mini case study on digital strategy driven business transformation based on the experience of Private Wealth Network (PWN). Published in the textbook – Marketing by Philip Kotler (courtesy: Marketing by Philip Kotler et al, Pearson Australia, www.pearson.com.au). Click here to read or download the article as PDF.
The hidden ‘R’ in ROI – A mini case study on the importance of Relationships in Agency management and how that can lead to improved overall performance and better ROI from marketing communications spend. Published in the textbook – Marketing by Philip Kotler (courtesy: Marketing by Philip Kotler et al, Pearson Australia, www.pearson.com.au).
Milk: Food for marketing thought or why I am intolerant to some marketing people? An article on marketing communications versus customer needs.
A marketer’s manifesto for getting the most out of your research (courtesy: TrinityP3 blog): Blog post on the importance of buying and using research when making marketing investment. Click here to read the blog post on TrinityP3 blog.